The event experience on Google makes it easier for people to discover and attend events through Google Search results and other Google products, like Google Maps. This feature brings many benefits:

  • More interactive results: Your events can be eligible to be displayed in the event experience on Google, featuring your logo, description of the event, and more.
  • Increased chances of discovery and conversion: People have a new way to interact with your event posting and click through to your site. Learn how Eventbrite saw a 100% increase in the typical year-over-year growth of traffic from Google Search.

Source: Event.

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